Facebook has launched its latest ‘Year in Review‘ video template, which enables users to create simple video summaries of their 2018 on-platform activity.
As you can see, the video takes highlights from your Facebook posts from the year and adds them to a generic template.
It seems kind of hokey, kind of cheesy, but evidently, a lot of people do like such reminders – Facebook has previously noted that more than 60 million users visit their personal « On This Day » page every day, while 155 million have opted to receive dedicated notifications for the feature.
Clearly, such reminders do help improve engagement – Snapchat, in fact, recently added a similar memories tool within its new Friendship Profiles element, while Instagram is also now reportedly testing ‘On this day’ reminders within Instagram Stories.
Instagram Stories now has an ‘On this day’ feature
— Matt Navarra (@MattNavarra) 4 décembre 2018
Source : Social Media Today