In today’s smartphone market, competing technologies are under substantial pressure to establish a lasting innovation advantage which will make their phone ‘smarter’ than rivals’. It’s not easy to stand out.
Whatever ardent Android and iPhone platform users say, most phones in the same price segment come equipped with much the same hardware and software which does much the same thing.
Adding to this pressure between Android and Apple, Statistica data suggests that we’ve reached the saturation level of product maturity now. Simply put, everyone who wants a smartphone has one. The industry calls this ‘Peak Smartphone’, a trend underpinned by a number of overlapping consumer behavioral traits, primary among them individuals holding on to their phones longer. For instance, iPhone tenure has risen from 24 to 30 months in just the last 2 years. There was also a reduction in the number of people purchasing phones under contract (which more naturally led to an upgrade at the end of each contract cycle).
Source : Rude Baguette